Home Assignment on Whole Foods Market - 3430 Words

Home assignment on Whole Foods Market 1. Related products Whole Foods Market only sells products that meet its self-created quality standards for being natural, which the store defines as: minimally processed foods that are free of hydrogenated fats as well as artificial flavors, colors, sweeteners, preservatives and products that are listed on their online Unacceptable Food Ingredients list. Whole Foods Market has also announced that it does not intend to sell meat or milk from cloned animals or their offspring, even though the U.S. Food and Drug Administration (FDA) has ruled them safe to eat. The company also sells many USDA-certified organic foods and products that aim to be environmentally friendly and ecologically†¦show more content†¦They support what their consumers do. And then there is the political segment, which is the â€Å"†¦arena in which organizations and interest groups compete for attention, resources, and a voice in overseeing the body of laws and regulations guiding the interactions among nations† (H itt). This segment is very important to Whole Foods, as well as any other organic food retailer. It is important because all products have to pass FDA approval, if not then there goes waste of time and money. Whole Foods Market has been able to understand this segment, and by doing so has created their own policies when processing foods. This action not only adds creditability, but also assures that government regulations will be followed thoroughly. 3. In which industry does WFM compete and what are the dominant characteristics of this industry? The organic and natural food industry is a relatively large and popular one that continues to grow with every passing day. In the organic industry the â€Å"†¦range of competitors include chain and independent supermarkets; mass merchandisers and super centers; convenience stores; wholesale clubs; restaurants and fast food chains; natural food stores; local farmers’ markets, and internet grocers† (Lytel). Global growth of organic agriculture has gained much popularity, which continues to accumulate attention. The reason for that is simple, it is because this industry†¦ â€Å"†¦can be a profitable, sustainable business for those producers interested inShow MoreRelatedComparing Whole Foods and Trader Joe’s1345 Words   |  6 PagesComparing Whole Foods and Trader Joe’s For our case assignment, we decided to compare two grocery stores popular in the NYC area: Whole Foods and Trader Joe’s. 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